Project: Visual identity and packaging design
For carpenters in all corners of the world
How can wooden toys give inspiration to craftmanship experiences, and develop a stronger bond between generations? The approach must bring back memories from old carpentry skills — without losing the relevance to modern ways of playing and interacting.
Nostalgic and retro packaging with modern design and finish that speaks right to the hearts of the target group. The beaver mascot is chosen so even the smallest children will understand what this is, while the retro effect and packaging design speak directly to their grandparents. The name “Plankejens” reflects a local identity — this is a small family business from Fredrikstad, a town with strong historical ties to wood industry.
Great commitment and a very good response and attention in the market. Identity and packaging, in addition to providing an extended purchase experience, have purified the products and contributed to good shelf impact. The toys have become a natural part of the assortment of dealers focusing on crafts and quality, both nationally and internationally. And the packages are often used in window displays to create a retro-shop experience in the stores.
Gold/first price in Visuelt 2018 (Norway),
finalist in European Design award (Europe)
and first price/gold in Dieline Award (Worldwide).
Photo: FMV / OveTøpfer
"StudioGeist has challenged and lifted us further than we dreamed of and we are so proud of the result! Identity and packaging have won both national and international design competitions that have given us a unique position in the market".